{"product_id":"hello-today-e27-ip54-outdoor-up-down-pillar-wall-lamp-black","title":"Hello Today E27 IP54 Outdoor Up \u0026 Down Pillar Wall Lamp — Black","description":"\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDual up-and-down light distribution — illuminates exterior walls in two directions to accentuate building textures and improve perimeter security\u003c\/li\u003e\n\u003cli\u003eIP54 weatherproof protection — seals against outdoor dust, heavy rain, and water splashes for dependable year-round performance\u003c\/li\u003e\n\u003cli\u003eDurable aluminium construction — provides excellent corrosion resistance with a sleek black finish that withstands outdoor elements\u003c\/li\u003e\n\u003cli\u003eInternal louvred ring deflectors — gently diffuse the light beam to reduce harsh glare while creating an attractive lighting pattern\u003c\/li\u003e\n\u003cli\u003eStandard E27 screw base — gives you the freedom to choose your preferred LED bulb colour temperature and wattage\u003c\/li\u003e\n\u003cli\u003eClear, impact-resistant cylinders — maximise light transmission while protecting bulbs from debris and insects\u003c\/li\u003e\n\u003cli\u003eWide operating temperature range — performs reliably in temperatures from -20°C up to 45°C\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEnhance your home's exterior with the Hello Today IP54 Outdoor Up \u0026amp; Down Wall Lamp. Built from weather-resistant black aluminium with twin transparent diffusers and layered internal louvre rings, it casts balanced columns of light upward and downward. The standard E27 fitting accommodates energy-saving LED bulbs, allowing you to tailor the brightness and warmth to your outdoor space. Ideal for front entrance pillars, boundary walls, entertainment patios, and covered walkways, it brings both architectural style and functional visibility to your property.\u003c\/p\u003e\n\u003ch3\u003eSpecifications:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBrand: Hello Today\u003c\/li\u003e\n\u003cli\u003eModel code: HD-BA2226B (BA2226B)\u003c\/li\u003e\n\u003cli\u003eFitting \/ Socket: E27 Edison screw base\u003c\/li\u003e\n\u003cli\u003eProtection rating: IP54 (Weatherproof and dust resistant)\u003c\/li\u003e\n\u003cli\u003eMaterial: Die-cast aluminium and clear protective diffusers\u003c\/li\u003e\n\u003cli\u003eColour \/ Finish: Matte Black\u003c\/li\u003e\n\u003cli\u003eDimensions: Ø110mm x 310mm (Height)\u003c\/li\u003e\n\u003cli\u003eOperating temperature: -20°C to +45°C\u003c\/li\u003e\n\u003cli\u003eInput voltage: 220–240V AC\u003c\/li\u003e\n\u003cli\u003eApplication: Outdoor boundary walls, entrance pillars, patios, and walkways\u003c\/li\u003e\n\u003cli\u003eBulb included: No (E27 bulb sold separately)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hello Today","offers":[{"title":"Default Title","offer_id":48233595273452,"sku":"920660","price":299.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/9741\/6172\/files\/HomeHyperCity_1020x1020px_-2026-08-26T141257.957.webp?v=1787746420","url":"https:\/\/homehypercity.co.za\/products\/hello-today-e27-ip54-outdoor-up-down-pillar-wall-lamp-black","provider":"Home Hyper City","version":"1.0","type":"link"}